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Why Sustainable Packaging Is a Major Win for Your Brand.

Why Sustainable Packaging Is a Major Win for Your Brand

Environmental conservation is one of the most important issues today. The simple act of collecting and sorting trash has a great impact on the environment. The market is flooded with all kinds of goods coming from almost every country in the world. Some of these goods are harmful to the environment.


Even so, all is not lost. You are probably thinking about ways to conserve the environment and adopt a more sustainable lifestyle and, more importantly, business model.


As a business owner, you need to put some serious thought into the use of sustainable packaging. Read on for some useful insights on using sustainable packaging.


What Is Sustainable-Packaging?

Sustainable-packaging is packaging that is friendly to the environment. Such packages use raw materials that do not contribute to the depletion of the o-zone and our precious natural resources. Using sustainable-packaging is a good way for your brand to be more eco-friendly.



(Image Credit: Sustainablepackaging.org)

What Makes a Package Sustainable?

You may be wondering what makes a package sustainable. A package should meet the following conditions to be considered sustainable:


1. Sustainably sourced raw material:


The raw materials used to make the package should be sourced sustainably. It would be great if the material is from recycled content. Additionally, the material used should be non-toxic. They should not release harmful chemicals into the environment.


2. Disposal options support recycling or composting


Recycling and composting are responsible and eco-friendly end-of-life options for waste disposal. Any packaging material that can be used over and over again is better than a single-use one.

As a brand owner, you must educate your customers on the best ways to recycle and dispose of your packaging material. Ensure your packages have recycling or reusable symbols on them with clear disposal instructions.


3. Cost efficiency


Packaging materials need to be inexpensive to produce.


A high cost of production is not sustainable in the long run. Although the cost of production may not have a direct impact on the environment, it may have an impact on your business profits.


Advantages of Sustainable-Packaging to Your Brand

What exactly can you get out of eco-friendly packaging? Here are 6 benefits sustainable-packaging can have for your brand.


1. Reduced carbon footprint


A carbon footprint is the total amount of greenhouse gases (carbon dioxide and methane) that are generated by your actions. The use of sustainable-packaging goes a long way in reducing your carbon footprint.



(Image Credit: Ecoware)


2. Sustainable-packaging is non-toxic and free of allergens

Most eco-friendly packaging options are allergy-free and non-toxic. Note that this is one of the main concerns most consumers face before choosing a brand. Your choice of packaging needs to be safe for both the environment and the consumer.


3. Boosts your sales and increases brand loyalty


Using sustainable-packaging can potentially increase sales for your brand. It can help you not only acquire more customers but also retain them. This is because more people will opt to buy from you in their quest to reduce their carbon footprints. They like to know the brands they choose have morals that align with their own.


4. Easy disposal


It is relatively easy to dispose of eco-friendly packaging since most of them can be recycled. Those that cannot be recycled easily decompose with no harmful residue.


5. Improves your brand image


Using earth-friendly packaging is an easy way to improve your brand image. It show your potential customers that you care about the environment and their comfort and safety.


6. Reduced use of plastic materials


Traditional packaging is mainly single-use plastic material. Although convenient to use and cheap to produce, single-use plastics are harmful to the earth. In addition to this, Plastics choke and pollute water bodies. Sustainable-packaging is a suitable alternative to plastics.



(Image Credit: Forbes)


Types of Sustainable-Packaging


There are various types of packaging. Before you settle on a particular packaging, ensure it is compatible with your merchandise. Here are some good examples of sustainable-packaging.


1. Cardboard and paper


This is the most common packaging material. It is easy to use, biodegradable and recyclable. However, despite being an organic material, cardboard can be sourced irresponsibly.


As a brand, make sure you only use cardboard and paper that have been sourced from well-managed forests.


2. Seaweed packaging


This kind of packaging is not as common as cardboard and paper. Nonetheless, seaweed packaging is rapidly gaining popularity, especially in the food industry.



(Image Credit: GreenBiz)


3. Mushroom packaging


This is an interesting choice of packaging. It is not only cheap but also eco-friendly. The raw materials used are mushroom roots. This type of packaging is biodegradable and non-toxic.


4. Bags made from organic fabrics


There are several organic fabrics in the market. Some examples include cotton, palm leaves and coconut reeds. Bags made from these materials are friendly to the environment. You can also make sustainable clothing such as t-shirts from these materials.


5. Bioplastics


Paper and cardboard are natural biomaterials. However, technology and human innovations have created biodegradable plastics.

Biodegradable plastics are made from cornstarch. Cornstarch is derived from maize plants. This kind of packaging is excellent for food packaging.


6. Recycled plastics


Plastic is not biodegradable. Nonetheless, you can use recycled plastics for your packaging needs. Plastic can be used over and over again for different purposes.
Recycled plastic is durable and can withstand continuous movement.


7. Corrugated bubble wrap


When moving, it is important to protect your delicate items like fine china from breaking. A corrugated bubble wrap comes in handy in such situations.



(Image Credit: Ecoenclose)

A wrap made of up-cycled corrugated cardboard is eco-friendly compared to a plastic bubble wrap.


8. Inflatable air pillows


Air pillows provide cushioning around your packed items. Inflatable air pillows are eco-friendly and have replaced Styrofoam and plastic bubble wraps.
You can cut inflatable air pillows into the size that you desire. This ensures minimum use of plastic. They are biodegradable and can be reused many times over.


Going green should not end with sustainable packaging materials only. Wearing sustainable clothing is also a good way to conserve the environment. Sustainable clothing is made from natural sustainable packaging materials like cotton. Additionally, all purchases are delivered in plastic-free packaging. Clothing items made include t-shirts and caps.
In conclusion, using sustainable-packaging is a major win for your brand. There are a variety of ways to make the transition from traditional plastic packaging to eco-friendly packaging. Whatever way you choose, stick to it.

Explore the benefits of why you should switch to sustainable packaging. To learn more, Click here.

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